Nice to Meet You!

My name is Hailey Brophy and I'm an experienced content writer with a wide skill set in storytelling, SEO, UX writing, and digital PR. Please take a look at my portfolio here:

My Experience

BOLD — SEO Content Writer

May 2023 - Present

  • Develop and execute SEO-driven content strategies using data from Google Search Console, Google Trends, and MicroStrategy to meet KPIs including conversions, CTR, and time on site.
  • Built landing pages that now drive over 55% of ResumeNow’s 180,000 monthly Google search clicks.
  • Research user needs to produce “people-first” content that is consistently informative and leverages user data to identify content needs and SEO opportunities, regularly achieving the coveted “featured snippet” for job-search-related questions.
  • Write, research, and iteratively test UX copy for things like product descriptions and CTAs to drive usability and engagement.
  • Create SOPs and prompts to train AI tools, enabling scalable content generation and quarterly publication of thousands of articles across BOLD brands.
  • Write, research, edit, and publish more than 30 pages per month ranging from educational and entertaining articles to user-friendly landing page content, all adhering to a branded style guide to maintain a cheerful and accessible voice.
  • Master heavily customized WordPress CMS, serving as in-house WordPress expert providing support, testing tools, and producing training documentation and videos.

Various  Freelance Roles — Content Writer, Editor, Strategist

September 2018 - Present

  • Manage and execute large-scale content calendars for small to mid-sized blogs, producing 300+ articles per year.
  • Blend SEO optimization with engaging storytelling to balance performance and reader satisfaction.
  • Developed custom style guides to unify tone and quality across diverse writing teams.
  • Increased client site revenue 3x between May and September 2024 through content audits, affiliate optimizations, and backlink strategies.
  • Wrote scripts for YouTube channels with audiences exceeding 25 million subscribers.