Projects
Here are a few bigger projects I've worked on recently.
AI Bulk Publishing Project
I recently collaborated on an initiative to speed up publishing by automating the production process for a number of blog pages that ran on a similar template. The pages all had similar copy with minor details varying from page to page.
I wrote a complete template for a test page and collaborated with strategists and development leads to perfect the page copy to be used as a base for thousands of procedurally generated pages, complete with unique assets and FAQs that are specific to the individual page topic.
After creating the template, I user-tested the resulting pages, reported bugs and improvement areas in the page generation process, and collaborated with development and design teams to finalize the bulk publishing process. The result allows pages that took 4-6 hours to write, build, and publish to be created instantaneously and edited for brand voice and factual accuracy within 30-45 minutes.
Digital PR Collaboration Project
During a recent project aimed at revitalizing a brand's on line reputation and building valuable backlinks, I was appointed the digital PR publishing liaison.
Over the course of six months, I was responsible for the publishing process for 30+ digital PR pages. This entailed:
- Editing case studies and on-page copy to take advantage of linking opportunities, natural keyword opportunities, and to optimize for both brand voice and general SEO best practices.
- Collaborating with design teams to ensure that case study graphics and visual aids are complete within deadlines, aligned with brand voice and style, and appropriately optimized for SEO.
- Maintaining a precise publishing schedule to support social media calendars and cross-brand collaborations.
WordPress Publishing Process and UX Projects
I am a loud supporter of WordPress (for all its quirks) and have quickly become the go-to WordPress tester, fixer, and trainer at every role I've held where WordPress has been used. This has led me to take on leadership roles in a few different WordPress-related capacities.
Gutenberg Template Consolidation Project
I have extensive experience user-testing bespoke WordPress templates and am frequently called on to test bug-fixes and improvements.
Last year, I was tasked with overseeing a complete transition from a complicated custom WordPress template style to a more writer-friendly and intuitive one.
This meant collaborating with development teams to curate a list of design elements to be implemented into Gutenberg so that important pages could transition templates without radical changes to layout or design.
This resulted in a massive shift in publishing capacity as previously only a handful of writers had been capable of publishing without developer resources. After the switch was made, all the writers on the team were transitioned to publishing with 100% independence.
I spent several months training, supporting, bug reporting, and user testing until the new templates reached their intuitive, user-friendly final form.
WordPress UX Improvement and Training Project
In a similar vein to the last project, I was tasked with training an overseas content writing team in WordPress.
The international team was completely unfamiliar with the WordPress CMS and were 100% dependent on developer resources for their entire publishing calendar.
I did not work on their website, so my first task was to learn the custom WordPress templates they were using inside and out. In doing so, I found a number of bugs and improvement areas and reported them to the development team to improve the user experience for writers publishing on the platform. I supported the implementation of these changes until the site was ready for training.
I then wrote extensive documentation of the WordPress publishing process for the site, including several video tutorials. I also held webinar-style training sessions to prepare the overseas team for their new publishing responsibilities and made myself available for questions, concerns, and roadblocks.